The Animal Health Institute's Healthy People. Healthy Animals. Healthy Planet. campaign came to my team as a clean slate. AHI's member-funded Healthy Animals group needed a look that was accessible and friendly while still maintaining enough scientific clout to bring people around to its way of thinking. Once my team had completed the 'Healthy' logo, I designed a campaign brochure as well as a number of other collateral pieces for AHI over a two-year span, including HTML email blasts, event materials and collateral, web updates, fact sheets and banners.