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CHEMEDGE PROSPECTUS

Chemedge presented an interesting point of view. They are an association of companies who transport chemicals safely around the world using planes, trains, and automobiles (actually mostly trucks.) So although the company works with chemicals, they don't create them, and although the workers are 'blue-collar', the association is mainly C-level. I managed to combine all of these facets into a core creative that later played out in brochures like this one.