IAAPA EMAIL BLAST

Everyone seems to be clamoring for an infographic these days, and the biggest challenge is taking unrelated information and making it look related. This started as a print piece and ended up as one long jpg to be emailed out - not my first choice, but you can't win 'em all. I actually came up with this year's tagline of "New, Now, Next!" and my design team cursed me - where do you go from there? Overall, I thought the style of the illustrations really played into this year's brand, which turned out to be a success.